how ignura launched bevel, and when a roblox studio should think about launch
bevel was designed and launched by ignura, a launch studio for apps. if you run a roblox game or studio, start thinking about launch before you finish building: a clear site, strong visuals and a short film are what get a studio noticed and trusted.
who made bevel's launch
Ignura is a launch studio for consumer apps, prosumer tools and B2B. it has a core team of four and one line on the door: you built it. we launch it. it does design, launch films, app store screenshots, landing pages, ugc and launch-day runs.
bevel is one of its launches, alongside wayari and okara; it also made ugc for hypjam. this site and its visuals came out of that work.
what a studio-level launch actually is
most roblox launches are a thumbnail, an icon and a discord post. that works when the game is the whole story, not when you are a studio asking people to trust you with a budget.
- a site that says what you make in one line, and shows the proof.
- visuals in one consistent style, so a screenshot, a post and a thumbnail all look like the same studio.
- a launch film: short, and cut for the feeds your players and partners actually scroll.
- a launch-day run: posts, outreach and replies planned for the day, not improvised on it.
when a roblox dev should think about launch
earlier than feels natural: once the core loop is fun and the art direction is settled, not the week before release, when the visuals get rushed and the film is cut from whatever footage exists.
- a solo dev or small team shipping one game: a strong thumbnail, icon and short trailer usually cover it. you may not need a launch studio at all.
- a studio pitching for work, funding or partners: your site and visuals are the first thing anyone checks. that is where a proper launch earns its cost.
- a team moving beyond roblox into an app or a tool: that is ignura's home ground.
the art is still the foundation. bevel makes the game-ready 3d; a launch studio makes sure it gets seen.
what it costs
| ignura | price |
|---|---|
| ugc | from £3,000 |
| ignite: the whole four-week launch | from £16,000 |
| burn: monthly | from £6,000 a month |
ignura is booking november launches now. the team is at hello@ignura.com.
faq
did ignura make bevel's 3d art?
no. bevel's art comes from bevel's own bench of artists. ignura worked on the launch: the site and the visuals around it.
does ignura only launch apps?
consumer apps are its core. it also runs go-to-market for prosumer and b2b launches, where a studio selling its services usually sits.
how early should i get in touch?
ignite runs four weeks, so at least a month before your launch date.